BLS Cargo is now also visible as a brand in Belgium and Germany. For the rollout of ‘BLS Cargo Nord’, the first locomotives were re-branded, new work clothes were purchased, the building at the BLS Cargo Nord headquarters was re-lettered, the BLS Cargo Nord website was integrated into that of BLS Cargo, and the social media channels (LinkedIn, Instagram and Facebook) were merged. Obviously, the name change also had to be legally implemented and the newly named railway undertaking had to be re-registered with the infrastructure operators and re-entered in the production systems.
At the traditional summer party in Belgium, the old Crossrail brand was bid farewell with a ceremony and the new name BLS Cargo Nord was welcomed with a ceremony . With our joint appearance, we are strengthening our group – in line with the spirit of the ‘Together’ project – and sending a clear signal for integrated and seamless transport services from a single source. For our customers and for sustainable rail logistics. We are delighted to be operating under a joint brand with immediate effect. Our external communications are now also consolidated under one roof: Via LinkedIn, Instagram and Facebook as well as our website we now communicate on one channel.
